Skip to main content

Full text of "Old Radio Times"

See other formats


The Old RadioTimes 

The Official Riblication of the OlcWime Radio Researchers 

Sept/October 2012 www.otrr.org 22^5 Subscribers Number No. 63 

The Howdy Doody Radio Show by Martin Grams jr. 




From 1947 to 1960, The Howdy Doody 
Show entertained young children across the 
country, often credited by historians as one of 
the leading reasons why television became a 
staple in American living rooms. The television 
series certainly demonstrated the potential 
of the new medium to advertisers, which 
competed against the already established 
medium of radio. Each week the television 
viewers to exposed to the antics of Clarabelle 
the Clown, watched silent slapstick comedies, 
and watched as Howdy Doody joined Buffalo 



Bob in attempts to foil the schemes of Mr. 
Bluster. Princess Summerfall-Winterspring 
a beautiful Indian Princess, sang and told 
stories. Howdy Doody had red hair, 48 
freckles (one for each State of the Union) and 
was voiced by Bob Smith himself. (Which 
also explained why Howdy Doody never put 
in a public appearance when Buffalo Bob 
and Clarabelle appeared on stage for various 
functions.) 

The Howdy Doody Show was a program 
of historic firsts. It was Howdy Doody's face 



that appeared on the NBC color test pattern 
beginning in 1954, was the first children's 
program telecast in color on NBC, and was the 
first children's program to be broadcast five 
days a week. 

On the afternoon of February 12, 1952, 
The Howdy Doody Show reached a milestone, 
celebrating its 1 ,000 th telecast. To mark 
the first TV network show to reach 1 ,000 
performances, the Howdy Doody telecast a 
gala on-the-air celebration with celebrity guests 
Milton Berle, Ed Wynn, Jack Carson, Danny 
Thomas, Dave Garroway, Paul Winchell and 
Jerry Mahoney, and Kukla, Fran and Ollie. 

As a result of all the publicity and popularity 
of the children's program, and with Bob Smith's 
experience on the radio, it wasn't difficult to 
convince the network to grant Bob Smith a 
Saturday morning radio program of the same 
name. 

Bob Smith got his start in broadcasting 
on WBEN radio in Buffalo, NY, after being 
discovered by singer Kate Smith. He later 
moved to WNBC in New York City. The 
character of "Howdy Doody" really began on 
Bob Smith's radio program, Triple B Ranch, in 
1947. At that time, Bob Smith was voicing a 
character named Elmer who always greeted 
the children in the audience with "Howdy 
Doody, Kids!" Soon the children were calling 
Elmer by the name of "Howdy Doody." Later in 
1947, Howdy Doody made his television debut 
and the show rose to popularity. In 1950, Smith 
gave up his radio show to devote full time to 
The Howdy Doody Show on television. 

Bob Smith and his famous puppet, Howdy 
Doody, were joined by their television friends 
and other cast members - Mr. Bluster, 
Flubadud, Princess Summerfall-Winterspring 
(played by the beautiful Judy Tyler), Dilly Dally, 





JX\ tb^^^L. 


Dv *-*J ^^H K* ^^^k 



and Clarabell the Clown and his All-Clown 
Orchestra. The format was the same as the 
television program as a comedy-variety show 
staged strictly for a children's audience, with 
children in the "Peanut Gallery" being invited 
to sing with Howdy, to say "Howdy-Doody," 
etc. from time to time, thus getting the children 
into the act. (Screening silent comedies was 
not done on the radio program like it was on 
the television counterpart.) The audience 
was composed of children invited from 
various public schools in the New York area, 
plus other children who requested tickets in 
advance if such an offer was made available 
from time to time. Adults accompanied the 
children, but did not sit in the "Peanut Gallery." 

The Saturday (later Sunday) morning radio 
program was produced and directed by 
Simon Rady, a package production of the 
Kagren Corporation. The entire radio program 
originated from New York City. Every episode 



was taped in advance sometime during the 
week, so once a week a large handful of the 
kids that appeared on the television program 
as members of the Peanut Gallery were 
treated to a radio broadcast after the live 
television show went off the air. The script 
writers were Bob Cone and Eddie Keane. 
Eddie Keane was also the musical director. He 
wrote the music Howdy Doody sang. Celebrity 
guests paid visits from time to time. Bob Smith 
himself played the piano in novelty numbers. 
In short, the radio program was pretty much 
the same as the televisions series, without the 
visuals and added sound effects. 

In the minds of the juvenile listeners, the 




"All-Clown Band" probably consisted of a 
dozen face-painted clowns - the kind you 
would see in a traveling circus. In reality, the 
magic of radio proved a disappointment to 
the kids sitting in the Peanut Gallery. The "All- 
Clown Band" was really one person, Buffalo 
Bob Smith, playing whistles, washboard, 
bells, spoons, horns, frying pans, and more. 
Clarabell, initially played by Bob Keeshan 
(who would later gain fame as Captain 
Kangaroo) never spoke on the television 
series. For radio, he honked a horn instead 
of talking. Some might believe a sound man 
was responsible but Keeshan was present 
in the studio, in complete clown makeup. 
(Remember, young kids were still present.) 
Keeshan also supplied the voice of Zabby, 
the "man from Mars," and Flubadub, "the only 
talking animal in radio." Whenever the role 
of The Inspector was needed, Keeshan also 
voiced The Inspector. 

Bill Le Cornec was the voice of Dilly Dally. 
Dayton Allen supplied the voice for Mr. 
Bluster, Phineas P. Bluster, Flubadub and 
on rare occasions he doubled for the voice 
of Howdy Doody. Allen's last broadcast was 
November 29, 1952. Bob Keeshan's last 
broadcast was also November 29, 1952. 
Effective with the broadcast of December 
6, 1952, Bob Nicholson played the role 
of Clarabelle as well as all the other roles 
Keeshan played. (Nicholson later went on to 
more success as co-producer of television's 
The Newlywed Game.) 
Broadcast Breakdown 
December 15, 1951 to September 5, 1953 
East Coast Broadcast: Saturday from 8:30 to 
9:30 a.m. 

West Coast Broadcast: Saturday from 12 
noon to 1:00 p.m.* 



* In the Los Angeles area, Howdy Doody aired only twice on 
the radio and at a different time slot from 9:00 to 10:00 a.m. on 
September 6 and 13, 1952, hoping to attract a local sponsor. Also, 
for the June 21, 1952 broadcast, only the second half was heard 
on the repeat West Coast show (12:30 to 1:00 p.m.). 

September 6, 1953 to April 18, 1954 

• East Coast Broadcast: Sunday from 9:30 to 
10:30 a.m. 

• West Coast Broadcast: Sunday from 12 noon 
to 1 :00 p.m. (times also varied in different 
areas) 

Sponsors 

• December 15, 1951 to March 15, 1952, 
sustained. 

• March 22, 1952 to June 14, 1952, the 9:00 to 
9:15 a.m. portion was sponsored by 
International Shoe. (West Coast Repeat was 
12:30 to 12:45 p.m., obviously) 

• One exception: Over WNBC in NYC, 
International Shoe was not the sponsor. 

• June 21 to August 9, 1952, sustained. 
(International Shoe took a summer hiatus) 

• August 16, 1952 to March 14, 1953, the 
9:00 to 9:15 am segment sponsored by 
International Shoe on a portion of the 
network only. (Other stations sustaining 
or co-op). 

• From March 21, 1953 to April 18, 1954, 
the entire hour was under co-op, part of the 
network's Minute Man Plan. 

Today, very few people know that The 
Howdy Doody Show was also broadcast on 
radio. And a popular assumption was that the 
radio program was nothing more than an audio 
track from the television series, but the radio 
series did consist of original material created 
and produced for the radio. Jay Hickerson of 
Leesburg, Florida, has been the official record 
keeper for more than two decades when it 
comes to all existing and available circulating 
radio programs. His publication is updated 



every four years with annual supplements 
in between. According to Hickerson, a total 
number of 17 radio broadcasts exist in 
recorded form. Only ten have been assigned 
broadcast dates. The remaining seven 
have not been verified and dates assigned 
by collectors are apparently inaccurate 
(citing Wednesday and Thursday dates, 
not Saturday or Sunday). The exact dates 
of the remaining recordings still need to be 
determined. Verified dates include December 
1 5, December 22 and December 29, 1 951 . 
February 23, March 1 , May 3, June 28 and 
August 16, 1952. January 3 and April 4, 1954. 
Among the highlights of the radio program 
was the premiere broadcast of December 
15, 1951. Milton Berle, the popular television 
personality, and his little daughter, Vicki, are 
guests. All of the kids in the Peanut Gallery 
referred to the comedian as "Uncle 
Western star Gabby 
Hayes, who appeared 
in a number of Howdy 
Doody television broad- 
casts, made his first of 
many appearances on 
the program, telling tales 
of stagecoach times and 
about his uncle who 
drove a reindeer stage 
one Christmas.* 

* Gabby Hayes would make his second visit to the radio program 
on February 16, 1952. 

For the broadcast of December 22, 1 951 , 
Bob Smith told the story of "The Little Branch," 
a Christmas story about the little branch on a 
big pine tree that became a Christmas tree. 
The broadcast of January 12, 1952, featured 
a dramatization of "Hopalong Riding Hood," 
spoofing the Western cowboy hero and the 




Little Red Riding Hood story. The February 23, 
1 952 broadcast of Howdy Doody was a special 
George Washington program. All of the stories 
and songs were about the first President of the 
United States. 

Beginning with the broadcast of August 
23, 1952, an announcement was made during 
the International Shoe-sponsored segment 
about a Poll Parrot Shoe write-in gimmick. 
Every youngster who wrote in to tell what 
he liked about Poll Parrot Shoes would get 
a membership card in the "Howdy Doody 
Thinker-Upper Club," which had just been 
organized. The two best letters received 
each week would be read over the air and 
the writers would receive a special gift such 
as a Howdy Doody doll or a Clarabelle doll, 
or a Howdy Doody Phonograph. Kids simply 
needed to visit the nearest Poll Parrot dealer; 
take a look at all the Poll Parrot shows and 
then go home and write their letter. 

As a result of the troubles behind-the- 
scenes with Bob Keeshan and the producers, 
Clarabelle the Clown was written out of the 
series more than once, only to return to the 
program soon after. During the broadcast of 
August 30, 1952, and beginning the week 
after, youngsters had to enjoy the show without 
the consistent horn-hinking. Clarabelle would 
return a few weeks later. Bob Keeshan made 
his final appearance as Clarabelle on the 
broadcast of November 29, 1952, and the 
clown was written out of the series. Young 
children were led to believe that Clarabelle 
would not return for a few weeks, but the 
fan letters poured in and the week after, 
December 6, Bob Nicholson began playing 
the role. Clarabelle never left the program as 
it was dramatized the week prior, and tens of 
thousands of young children were no doubt 



We are offering a FREE issue 
in hopes you like what you 
see, and will want to subscribe. 
Use the handy coupon below. 




□ Yes, send me a free issue of the Digest. 

□ Enter my year(s) subscription at 

One year $1 5 for 4 issues. 



Name 



Address . 



City. 



State. 



Zip. 



10280 Gunpowder Road Florence, KY41042 
888.4 77.9112 bob_burchett@msn.com 



relieved. 

The Presidential election of 1 952 received 
major television coverage, much more than 
the 1948 election since most Americans did 
not have a television set. As a result, Howdy 
Doody ran for office. Free campaign buttons 
were distributed to any child who wrote to the 
network. Young children all over the nation 
had been encouraged to send in their votes. 
This was not just a publicity stunt for the 
television and radio program, but an attempt 
to convince the executives at International 
Shoe to continue sponsorship of the radio 
program since they expressed a desire to 
option a clause in their contract to cease 
sponsorship. They reportedly received over 
60,000 requests, statistically representing 
one-third of the American homes with 
television sets. Within the first two weeks, 
other potential advertisers were convinced 
and the Howdy Doody radio program was 
successfully profitable for NBC-Radio. Among 
the new sponsors was the Colgate-Palmolive- 
Peet Company. During the radio broadcast 
of November 8, 1952, an announcement was 
made that "Howdy Doody" had been elected 
"President of all the kids in the United States," 
due to the overwhelming response. 
Tape Problems 

On television, Buffalo Bob Smith 
encountered the usual errors that result in 
"live" broadcasting. During one broadcast, 
while showing a silent slapstick comedy, one 
of the children exited the Peanut Gallery and 
walked up to Buffalo Bob and sat on his lap. 
Loud enough for the microphone to pick up 
Smith's narration of the film, the young lad 
remarked, "I have to go to the bathroom." 

For radio, you would think taping the show 
in advance for later playback was not without 



its flaws. Not so. In the start of the broadcast 
of January 5, 1952, there were three seconds 
of dead air due to tape machine failure. The 
content lost was "It's Howdy Doody Time," 
the answer the children gave to the opening. 
The June 7, 1952 broadcast suffered another 
setback. Trouble with the taping resulted in 
dead air from 9:16 to 9:20, at which time the 
tape resumed. NBC filled the four minutes 
with Electrical Transcription music. (It only 
took the network 25 seconds to start the 
music from the moment the show went to 
dead air.) The broadcast of September 20, 
1952, began a little late (10 seconds of dead 
air time to be exact) because of the tape 
machine being "frozen." 
In Conclusion 

In September of 1954, months after the 
radio series concluded, Buffalo Bob Smith, 
at age 36, was stricken in his home with a 
heart attack. NBC Television used some film 
previously made by Smith himself, beginning 
September 6. The reruns gave Smith a 
chance to recover, and Smith never returned 
to the program until January of 1955. No 
doubt the radio program would have also 
been affected had the series continued 
beyond April of 1954. 

After she left the Howdy Doody Show, Judy 
Tyler became a night-club singer and got 
rave reviews for her opener at Mocambo's in 
Hollywood. Bob Keeshan began a long and 
successful career as Captain Kangaroo. 

His love of radio was clearly evident after 
the Howdy Doody television show concluded, 
when Bob Smith purchased a radio station 
in Maine and continued his career in 
broadcasting as an announcer and emcee for 
numerous radio programs. ■ 



Ultimate 
History of Network Radi 
Programming 

Guide to All Ciculating Shows 



Editor of Hello Again 






# 565-page reference book listing 
over 6000 network, regional, local 
and syndicated radio programs. 

(Soft cover and spiral bound). This 
information was first presented in this 
combined format in 1992 with sepa- 
rate publications issued in 1986. 

# Traces each program by giving 
broadcast dates, sponsors, net- 
work and air time. Often a brief 
description with one or two cast 
members is given. The main pur- 
pose, however, is to trace each 
program by showing when it was 
on the air. 

# Includes theme music titles if 
known. Most complete source 
available. 

# Lists ALL shows available to col- 
lectors. Exact dates and sources 
are mentioned in most cases. 



Includes All Information 

AS OF OCTOBER 1,2011 and 

32 PAGE SUPPLEMENT #1 

$56.00 

plus $5 postage and handling 




JayHickerson, 27436 Desert Rose Ct. 
Leesburg, FL 34748 352.728.6731 
Fax 352728.2405 Jayhick@aol,com 



P&G Sponsors It's First 

DaytimC Serial by Danny Goodwin 

Lincoln, Me. (DG)— 

Monday, December 4, 1933 was a historical 
day in network broadcasting. At 3:00 PM 
on NBC's Red Network, the first episode 
of OXYDOL'S OWN MA PERKINS was 
presented. This was more than the debut 
of a program. It was the first daytime serial 
on network radio sponsored by a Procter & 
Gamble product-- and more importantly, a 
Procter & Gamble SOAP product. 

From the very beginning, OXYDOL'S 
OWN MA PERKINS was a popular daytime 
serial, and Oxydol was a popular product for 
washday. It was the soap many housewives 
used to take the drudgery out of washing the 
laundry. 

For those of you who are not familiar 
with washing the laundry during the 1930's, 
it wasn't anything like the way we wash the 
laundry today. If you know your American 
history, you already know the 1930's meant 
"The Great Depression." There were washing 
machines back then, but they were also 
expensive-- especially at a time when money 
wasn't plentiful for a lot of people. The 
common way to wash the clothes was with 
a washtub, a washboard, water, and a lot of 
elbow grease. The housewife had her choice 
of using bar soap, flaked soap, and granulated 
soap. Although some of these products 
said they were soap, there was a noticeable 
difference in how they cleaned clothes. If 
an inferior soap was used, the housewife 
frequently scrubbed the clothes on the 
washboard and had very little to show for her 
trouble-- except sore arms, chapped hands, 




and an aching back. This was wonderful for 
the makers of liniment and hand lotions, but 
it was miserable for the housewife. When 
the washing was finished, the housewife was 
sore, exhausted, and not in the best of moods. 
Fortunately, the housewife didn't have to go 
through all that extra scrubbing-- as long as 
she used Oxydol. 




Announcer Bob Brown stated that Oxydol's 
suds went right to work in eliminating dirt 25-40% 
faster and washing white clothes 4-5 shades 
whiter than the other soaps. With white clothes 
whiter, there wasn't a need to boil the clothes. 
Using Oxydol didn't exactly make washing the 
laundry a barrel of chuckles, but it did help the 
housewife get through this unpleasant chore 
faster and easier. 

Brown's narration was basically the way 
Oxydol was sold on the program's commercials 
during the 1930's. With The Great Depression 
beginning to fade into a bad memory, washing 



machines were becoming affordable. In 
many homes, the washtub and washboard 
were being replaced with the modern washing 
machines of that time. As always, Oxydol 
continued to save time and work, but an 
adjustment was needed to sell the soap in 
the 1940's. The commercials focused on 
how white the clothes were after an Oxydol 
washing. 

From the beginning, Oxydol was known 
as the soap that washed white clothes whiter 
without boiling and without bleach! During 
the war years, the listeners heard announcer 




but mere !t te lis abotjt a hew 

soap-high-test wcydol— it ma kes 

clothes last 2 ok 3 times longer 

because it soaks pirt loose without j 

any scrubbing at all. why 

not try it ? 




BUT IF n SOAKS PIXT ' 
LOOSE AND WASHES 
WHITE CLOTHES AS i 
MOCHAS J 7» 77 
SHAPES WHITER ' 
ARE YW SURE ITS. 
SAFE FOR 
COLORS? 



' ABSOLUTELY - ITS #1*1* 

, BY THE MAKERS OF 

' IVORY SOAP ! fftY Wl FE 

SAYS ITS A REGULAR 1 

"BEAUTY TREATMENT 

FOR WASHABLE 

COLORED THINGS. %± 



&£XT WASNPAY 



ITS 7W* /J05T \Q MWUTES 
$OW#& AN P THESE O0THE5 HAVE 
WASHED SHAPES WHITER WfTWOLfT EVEN 
"POOCH* WzllHE WASHBQMSVATAUf * 



^ 



kill =£- 



^NO RUINOUS SCRUBBING OR B0IUN6 

VST CLOTHES COME ffP TO 9™ J/ SHAPES WHITE* 



IT*$ irue? Their') now a way to 
w ash do thes fa r whi Ecr— without 
back-breaking scrubbing ef boilingl A 
way so SAFE that clothes last 2 to 3 
times longer, from a. standpoint of 
washday wear and tear, 

This new way is made possible by 
H new-type soap called Higk-Tut 
OXYDOL^ containing a revolution- 
ary new inured ient not previously 
found m any bar or package soap, 

"When you try Big^-Test Oxydol 
you'll rind it does these amazing 
things:— (1) Soaks dirt loose in 10 
minutes, without scrubbing or boil* 



jng. Etco "eKtf* dirty" spots come 
clean with a few quick rubs, (2 > 
Gels white clothes up id 9 to 11 
!,£**/« whiter than soaps lacking its 
mw m itacle i ngredient— actua-l Tin- 
tometer shades, as proved by our 
laboratory tests* O) Cup for cup, 
gives up to 3 TIMES THE SL3D5— 
sudsstandup 2 to 3umeslonger> <-f) 
Y« SAFE for washable colors, JMitdsf 
So do as thousands are doings 
switch to the High-Test OXYDOL 
soaking wayt Save ci#thes f save time, 
save money — and save yourself. 

Tttdd Hi Appiiftfl tl SmI Kitstkifftai litttlttfi 




"Charlie Warren" (an alias used by several 
different announcers on the MA PERKINS 
program) talk about Oxydol's "Hustle Bubble 
Suds" and how these pudgy fellows lifted out 
dirt and helped to wash white clothes "White 
Without Bleaching." 

After World War II ended, the theme of 
Oxydol's advertising concerned how the 
laundry looked after it was washed. Clean 
was important-- but it wasn't good enough for 
Oxydol. The laundry had to have a sparkle 
to it. That meant a wash that was sparkling 
white, sparkling bright, and sparkling clean. 
In other words, the laundry had "That Oxydol 
Sparkle." 

As the 1940's were coming to a close, there 
was an even better Oxydol on the horizon. 
Announcer "Charlie Warren" (not sure of the 
announcer's true identity in this commercial) 
told the listeners about New Lifetime Oxydol 
. The reason why this product was known as 
"Lifetime Oxydol" was because it washed white 
clothes "White For Life." What this means, 
white clothes washed in Lifetime Oxydol had 
a brilliant new sparkling white for the life of the 
clothes— as long as they were washed in each 
washing in Lifetime Oxydol, that is! Of course, 
clothes will eventually wear out and be reduced 
to cleaning rags-- but they will be "White 
For Life" while sopping up an unpleasant 
household mess. 

Since Lifetime Oxydol washed clothes 
"White For Life," that meant Procter & Gamble 
went as far as they could with their granulated 
soap. Let's face it, you can't improve on 
"White For Life"-- or can you? Procter & 
Gamble realized it made sense that to wash 
white clothes whiter, the soap itself should 
also be white. It's a possibility that white 
clothes could be washed whiter if the soap was 



chartreuse with pink polka dots, but Procter 
& Gamble just didn't see it that way. To the 
company, the white soap in New White Oxydol 
made all the difference. Announcer "Charlie 
Warren" (a.k.a. Dan Donaldson) pointed out 
the white soap in New White Oxydol washed 
white clothes whiter even if they were dried 
inside. Announcer "Warren" described New 
White Oxydol as "The Whiter, Whiter Soap 
For A Whiter, Whiter Wash." 

As the 1950's began, detergents were 
becoming the popular product for washing the 
laundry. In order to survive, the soap brands 
had to come up with something to compete 
with its laundry rival-- and Oxydol was no 
exception! The housewives already know 
of Oxydol's whitening ability, but now they 
would know about "Deep Cleaning Oxydol." 




10 



Editorial Policy of the 
Old Radio Times 

It is the policy of The Old Radio Times 
not to accept paid advertising in any form. 
We feel that it would be detrimential to the 
goal of the Old Time Radio Researchers 
organization to distribute its products 
freely to all wishing them. Accepting paid 
advertising would compromise that goal, 
as dealers whose ideals are not in line 
with ours could buy ad space. 

That being said, The Old Radio Times 
will run free ads from individuals, groups 
and dealers whose ideals are in line with 
the group's goals and who support the 
hobby. 

Publishing houses who wish to advertise 
in this magazine will be considered if they 
supply the publisher and editor with a 
review copy of their new publication. 
Anyone is free to submit a review or a new 
publication about old time radio or nostalgia 
though. 

Dealers whose ads we carry or may 
carry have agreed to give those placing 
orders with them a discount if they mention 
that they saw their ad in The Old Radio 
Times'. This is in line with the groups 
goal of making otr available to the 
collecting community. 

We will gladly carry free ads for any 
other old time radio group or any group 
devoted to nostalgia. Submit your ads to: 
bob_burchett@msn.com 



Edited by Bob Burchett 
bob_burchett@msn.com 
Distributed by Jim Beshires 
beshiresjim@yahoo.com 





Announcer "Charlie Warren" (Dan Donaldson 
again) informed the housewives that Deep 
Cleaning Oxydol washed away the toughest dirt 
from the clothes with just 1 rinse. 

Before we go any further, you may have 
noticed colored clothes haven't been mentioned 
in any of the previous paragraphs. The main 
theme of Oxydol's advertising over the years 
was its ability to wash white clothes whiter. It 
wasn't that Oxydol washed white clothes only 
and thumbing its nose at colors. In all honesty, 
Oxydol was the soap to use for washing colored 
clothes. No, it didn't wash colored clothes 
white, but Oxydol did wash them to a brighter 
color than before. Instead of "White For Life," 
Oxydol washed colors "Bright For Life." To sum 
it all up, Oxydol was the soap to use for all types 
of laundry. 

With laundry detergents becoming popular, 
the original Oxydol Laundry Soap came to an 
end in the mid 1950's— but not the Oxydol 
name. As with many other former soap brands, 
Oxydol became a laundry detergent. It carried 
over its outstanding whitening quality, but 
something new was added. Oxydol was the first 
detergent to have its own color safe "Oxygen 
Bleach." This Oxygen Bleach helped Oxydol 
wash away the dirt and gunk from the laundry, 
while washing the laundry white and bright — 
without adding anything else. In selling this new 
product, Oxydol was the detergent that "Bleaches 
As It Washes." 

As the 1950's began, detergents were 
becoming the popular product for washing the 
laundry. In order to survive, the soap brands 
had to come up with something to compete with 
its laundry rival— and Oxydol was no exception! 
The housewives already know of Oxydol's 
whitening ability, but now they would know about 
"Deep Cleaning Oxydol." Announcer "Charlie 



11 



Warren" (Dan Donaldson again) informed the 
housewives that Deep Cleaning Oxydol washed 
away the toughest dirt from the clothes with just 
1 rinse. 

Before we go any further, you may have 
noticed colored clothes haven't been mentioned 
in any of the previous paragraphs. The main 
theme of Oxydol's advertising over the years 
was its ability to wash white clothes whiter. It 
wasn't that Oxydol washed white clothes only 
and thumbing its nose at colors. In all honesty, 
Oxydol was the soap to use for washing colored 
clothes. No, it didn't wash colored clothes 
white, but Oxydol did wash them to a brighter 
color than before. Instead of "White For Life," 
Oxydol washed colors "Bright For Life." To sum 
it all up, Oxydol was the soap to use for all types 
of laundry. 

With laundry detergents becoming popular, 
the original Oxydol Laundry Soap came to an 
end in the mid 1950's— but not the Oxydol 
name. As with many other former soap brands, 
Oxydol became a laundry detergent. It carried 
over its outstanding whitening quality, but 
something new was added. Oxydol was the first 
detergent to have its own color safe "Oxygen 
Bleach." This Oxygen Bleach helped Oxydol 
wash away the dirt and gunk from the laundry, 
while washing the laundry white and bright — 
without adding anything else. In selling this new 
product, Oxydol was the detergent that "Bleaches 
As It Washes." 

Although Oxydol sponsored OXYDOL'S 
OWN MA PERKINS for a long time, there was 
an eventual parting of the ways. On Friday, 
November 30, 1956, the final broadcast took 
place under Oxydol sponsorship. The following 
Monday, the program was sponsored by the 
"Multi Sponsors" package. The program 
continued its story with various sponsors until 



Friday, November 25, 1960. This was the 
sad day when MA PERKINS and the other 
5 remaining radio serials aired their final 
broadcasts on CBS Radio. As for Oxydol (the 
detergent), it was a sponsor or co-sponsor of 
different daytime serials on television. 

Oxydol's 23-year sponsorship of MA 
PERKINS was a tremendous experience for 
both sponsor and program. It was as close 
a program/sponsor relationship as there 
was during radio's golden age. Although the 
program's title was really MA PERKINS, it 
was known on the air as OXYDOL'S OWN 
MA PERKINS. It left no doubt in the listeners' 
minds what product sponsored the program. 

As if the housewife needed reminding, on 
the back of the Oxydol box toward the bottom, 
there was a reminder to "LISTEN IN DAILY 
TO OXYDOL'S OWN "MA PERKINS" (as it 
was exactly printed on the box). At this time, I 
haven't come across another product who had 
a program reminder on its packaging. 

It didn't mean much on that December 
day in 1933, but the debut of OXYDOL'S 
OWN MA PERKINS marked the beginning 
of the dominance Procter & Gamble would 
eventually have in sponsoring the daytime 
serials on radio and television. With the 
numerous P&G soap products sponsoring the 
serials, the program earned the slang name 
"Soap Opera." This didn't set too well with 
the sponsors of drug and food products, who 
were also popular sponsors of daytime serials. 
I acknowledge the drug and food companies 
had a valid complaint, but when it comes to 
the serial's slang name, I leave you with this 
thought-- "would you want to listen to a Drug 
Opera?" ■ 



12 



Old Time Radio 

Books and Riper 

We have one of the largest selections indie 

USA of out of print books and paper item on 

all aspects of radio broadcasting 



Books: A large assortment of books on the 
history of broadcasting, radio writing, stars' 
biographies, radio shows, and radio plays. 
Also books on broadcasting techniques, 
social impact of radio etc. 



Ephemera: Material on specific radio sta- 
tions, radio scripts, advertising literature, 
radio premiums, NAB annual reports, etc 



ORDER OUR CATALOG 

Our last catalog (B25) was issued in July 
2010 and includes over 300 items includ- 
ing a nice variety of items we have never 
seen before plus a number of old favorites 
that were not included in our last catalog. 
Most items in the catalog are still available. 
To receive a copy, send us one dollar ($1 .) 
in cash or stamps and ask for the Radio 
Broadcasting Catalog. We shall send you 



(1) Catalog B25, (2) a certificate good for 
$4. off on any catalog purchase and (3) a 
copy of our next catalog when issued. 

We do not list the items in our catalog 
on the Internet 



WHY NOT VISIT OUR SHOP? 

Bequaert Old Books is located in the south- 
western corner of NH in historic Fitzwilliam 
just a short drive from Route 91 . From April 
to November we are open Thursday and 
Friday 9 a.m. to 5 p.m. and 12 noon to 5 
p.m. on weekends. We have a large gen- 
eral stock plus extensive collections in 
Radio Broadcasting, Technical Radio and 
Electronics. If you wish information on 
travel or accommodations, give us a call or 
visit our web site: www.beqbooks.com. 
From our site you can take a tour of our 
shop or find out all about Fitzwilliam NH. 




13 



Eye on eBay: 

Getting Stung by The Green Hornet 
Or Look Honey, Isn't That Just the 

Bee's Knees? By Doug Hopkinson 

Hello everyone. Once again it's time to troll 
the deep blue waters of the ocean of items that 
is eBay. 

Back in the early 1930's Fran Striker and 
George W. Trendle enjoyed great success 
when they invented The Lone Ranger. Around 
five years later they doubled up on another 
character that became just as popular and they 
called him, The Green Hornet. It is interesting 
to note that this superhero has essentially 
been popular for almost 80 years. From radio 
in the 1930's, movie serials and comic books in 
the 1940's, television in the 1960's and a major 
movie in 2011 , this character has generated 
millions if not billions of dollars in merchandise 
over the decades. I thought I'd introduce you 
all to some of these Green Hornet collectibles 
in this issue. 



or riciAL jiiMmitii* a» 

Tin Cntn flfomtf 

G-J^A CLUB 




>.*. 



Up first we have a 1938 Green Hornet 
membership card for the G-J-M (Golden 
Jersey Milk) club. It is unused so you could 
fill it out and put it in your wallet! At a cool 
$700 you might want to put it in a bank vault 
instead. Kudos to the seller for free shipping 
and for not listing it at $699.99. Very classy. 



TttE Green 



6mNM\JflfeUW&EB6TELER 

AMtfMfiEL ■ KEYE LUKE 



For those of you on a limited budget you 
may want to consider this next item which is 
a dvd containing 13 episodes of the original 
1940's movie serial Green Hornet. At only 
$4.99 (under 39 cents an episode!) and free 
shipping this is probably the best Green 




The next item has appeared in a previous 
Eye on eBay column but it's kinda cool and 
since it still hasn't sold, it's worth having 
another gander at it. It's a promotional folder 
for Green Hornet transcription discs from 
radio station WXYZ detailing the advantages 



14 



of buying into the Green Hornet radio series 
on discs and broadcasting them in your own 
market. The seller is starting the bidding off at 
$290 but you could end the auction by buying 
it now at only $320 (plus $10 shipping). I'm not 
going to say this is over-valued but it hasn't 
sold yet, probably because it's over-valued. 




In 1966, the Green Hornet made its television 
debut starring Van Williams as Britt Reid and 
Bruce Lee as Kato. There was an immediate 
response with an explosion in Green Hornet 
merchandise. Our next couple items are 
artifacts from that era. Above is a 1966 Milton 
Bradley Green Hornet board game. Many MB 
games from the 1960's have hefty price tags 
today but this Green Hornet game may be the 
highest priced among them. Whether or not 
the price is driven by rarity of the game or the 
popularity of GH collecting or a combination of 
both is hard to say but not many people can 
afford to buy this for $1495.00. Asking $18.25 
additional for shipping puts this seller into the 
too tacky for words column. It should be noted 
that there are other sellers listing this game 
and if you can tolerate touching a previously 
used game you might be able to buy one for 
under $500. 

In 1968, Corgi Toys made a replica of the 
Black Beauty which was the Green Hornet's 




fancy automobile. It was a popular toy for 
juveniles of the male persuasion back then. 
These days it's a sought after collectible for 
adult juveniles of the male persuasion who 
want to and can afford to buy back their child- 
hood memories. At just $650 you can own that 
precious memory and this seller won't charge 
you shipping. By shopping around for this 
Corgi toy you could save yourself a few hun- 
dred dollars as some memories are cheaper 
than others. 




If you've purchased any of the items we've 
looked at so far you may want to consider 
bringing your own lunch to work for a while in 
which case this next item will come in handy, 
a 1967 Green Hornet lunchbox with thermos. 



15 



At only $199.99 (not $200.00) you might feel 
like the guy at the end of the Green Hornet's 
fist as pictured on the lunchbox below. While 
very tacky, the $12.99 (not $13) shipping 
charge may allow you to take your lunch to 
work even sooner. 




In 1967 a little boy wanted that lunchbox 
very badly. Twenty years earlier, that little boy's 
father, then a boy himself was anxious to 
get this next item. A 1947 Green Hornet ring! 
This ring was not only stylish, it had a secret 
compartment. At $264.95 (not $265) you can 
own one of your father's childhood memories 
as well! The $7.50 shipping charge is well 
worth it in order to bring that memory home to 
you quickly. 




The penultimate item today is quite unique. 
It is a Green Hornet sting whistle! Huh? Well, 
it's green. It's in two pieces. The seller claims 
it's the rarest of the rare in Green Hornet col- 
lectibles. The seller does not provide much 
information on this item. He says that he has 
an ad for it that will not go with the item but 
will be posted if he can find it. He says it was 
a General Mills cereal mail-in premium but 
does not provide a year or which cereal. A 
quick look on the internet shows anyone who 
bothers to research a bit, that this was indeed 
a mail-in premium but it was offered by Chick- 
en of the Sea Tuna not General Mills. It was 
a 1966-1967 era premium. Somewhere on 
one of those plastic pieces there is stamped 
a Green Hornet logo. This or a different one 
sold last year for just over $550 and it is con- 
sidered to be rare. If you paid $800 for a small 
plastic whistle some people might think you'd 
been stung in the brain by a hornet. A fellow 
collector however would be green with envy. 
Free shipping is always classy. 

The last item is also a 
1960's era collectible. If you're 
like me, nothing screams 
"buy me" like a Pez dispenser 
does. That's what we have 
here.a 1966 Green Hornet Pez 
dispenser. This particular one 
is priced at what at first looks 
to be $195.00 but a closer 
inspection reveals that this item 
is in the U.K. and that price 

This appears to be the only one of its kind 
being offered at present, a truly rare collect- 
ible. It is always advisable to shop around 
before buying any collectible, after all, you 
don't want to get stung. See you next time. ■ 




16 



BearMaiiorMedia.com 

New Books on Classic Stars. 




New website! 

Read our books 
on Kindle! 



17 



Dick Crenna (1926-200? 

By Billy Jack Long 

Richard Donald Crenna was born Novem- 
ber 30, 1927, in Los Angeles, California. Dick's 
mother, Edith Crenna, who was divorced, 
managed a modest hotel in Downtown Los 
Angeles. Dick's father, Dominick Crenna, was 
a phamacist. Dick went to Virgil Junior High 
School, which was located across the street 
from Earle C. Anthony's radio stations, KFI and 
KECA. It was there, before he attended Virgil, 
at the age of 11 , that he acted in his first radio 
show, Boy Scout Jamboree (yes, he was a Boy 
Scout!), which was heard over KECA. He also 
did a few guest spots on the George Burns- 
Gracie Allen Show. From Virgil, Dick went on 
to Belmont High School and then went to the 
University of Southern California. He was a 
member of the Kappa Sigma fraternity. 

Upon graduation, 
Dick acted in several 
radio situation comedies, 
starting with The Great 
Gildersleeve, in which 
he played Marjorie's 
boyfriend. Later on that 
show, Dick would portray 
another of Marjorie's boy- 
friends, whom she would 
marry named Bronco 
(which was spelled "Broncho" back in those 
days, but still pronounced "Bronco"). His first 
regular role was Oogie Pringle on A Date with 
Judy. The next show he was heard on was 
My Favorite Husband, which starred Lucille 
Ball. Dick had a close personal and working 
relationship with Lucille and her husband, Desi 
Arnaz. His most memorable role was that of 
Walter Denton on Our Miss Brooks (in the 





picture above, Dick is seen on the far left in his 
Walter Denton role on TV, this was a few years 
after the radio series went on). That radio 
series became a TV series. 

Eventually, long after the radio series went 
off the air, Walter Denton's role mysteriously 
disappeared from the script. It was at this 
time, Dick starred in a TV sitcom, The Real 
McCoys (later just known as The McCoys). 
He played the part of Luke McCoy, who came 
to California from West Virginia with his wife 
(played by Kathy Nolan, born 1933) and little 
brother, who was also named Luke (played by 
Michael Winkleman, 1946-99), as well as his 
grandfather Amos (played by Walter Brennan, 
1894-1974). After this went off the air in 1963, 
Dick did a few other TV shows, although now 
he was getting more into serious dramatic 
roles, rather than comedy. When this change 
started taking place, he became listed as 
"Richard Crenna," although, to his friends, he 
was still Dick. 



18 




Dick had an impressive career as a motion 
picture actor, director, and producer. His first 
movie was made when he was still a radio actor, 
Let's Dance (1950). Since he was uncredited 
and he never mentioned this movie, some 



people aren't even sure he was in the movie, in 
which he was thought to be one of the dancers. 
His first really big role was as Paul "Daffy" 
Dean in Pride of the Yankees (1952). The 
rest of the movies were some of the greatest 
movies made in Hollywood of their period and 
he always did a wonderful job. 

Richard Crenna was married twice, first 
to a college sweetheart, which ended in 
divorce, and his second marriage was to Penni 
Sweeney, a divorcee herself. He had two 
children with Penni, plus a stepdaughter from 
her previous marriage. 

In 2003, Dick contracted pancreatic cancer. 
This is one of the fastest cancers, which also 
killed Jack Benny. He died January 17, 2003, 
at Cedars-Sinai Medical Center in Hollywood, 
surrounded by family members, at the age of 
76. Seeing that he was born, grew up, worked, 
and died within the city limits some people who 
didn't know anything about him might think he 
hadn't gone anywhere with his life. How wrong 
they would be. ■ 



OUR OWN RADIO RAVINGS 



ZKXTMMOBLAA 

FAMILY HAKES 
WH SIT houjM 
AMt> LI STEM 
To A> HOKoRous 
MoMOLoSUfiT, 

bY PHILIP J. 
MUM&LEVJOlCt; 

Pii/e mjMbReb 
milcs 

Au>AX". 



DAb 3A»b He 
bought that 

RAfcdO OUTFIT fop. 

ne listen 

TO IT 

once 




— Tiatlae Journal 



19 



OTRR acquires new eposodes 
and upgraded sound encodes 
for Sept/Oct 

This is a list of newly acquired series/episodes. 
They may either be new to mp3 or better 
encodes. These were acquired by the Group 
during the months of May and June. They were 
purchased by donations from members and 
friends of the Old Time Radio Researchers. 
If you have cassettes that you would like to donate, 
please e-mail beshiresjim@yahoo.com 
For reel-to-reels, contact davidO@centurytel.net 
& for transcription disks tony_senior@ yahoo.com 

BIMB 

49-05-01 01 NY The Mary Murdock Murder 

Case.wav 

Bob Burns Show 

43-04-08 Meat Shortages.mp3 

43-04-15 Spreading Rumors.mp3 

Columbia Workshop 

1939-07-27 Trip to Czardis.wav 

Country Style USA 

xx-xx-xx First Tune - I'm Movin' On.mp3 

xx-xx-xx First Tune - It Looks Like l"m Just In 

Your Way. mp3 

xx-xx-xx First Tune - Little Liza Jane.mp3 

xx-xx-xx First Tune - My Little Red Wagon. mp3 



Granat 

Program First Tune - The Very Thought Of 

You (Auditiion).wav 

Grand Hotel 

45-05-19 Merely Players.wav 

Grand Marquee 

46-09-24 Mexican Interlude.mp3 

Guest Star 

xx-xx-xx First Tune - American Patrol. mp3 

xx-xx-xx First Tune - Every Little 

Movement.mp3 

xx-xx-xx First Tune - 1 Should Care.mp3 

xx-xx-xx First Tune - Running Off The 

Rails.mp3 

Guiding Light 

xx-xx-xx Gag Transcription.wav 

Gulf Screen Guild Theater 

41-12-07 Between Americans.mp3 

Heartbeat Of Broadway 

59-02-xx The Story Behind Guys And 

Dolls.mp3 

59-02-xx The Story Behind Kiss Me Kate.mp3 

59-02-xx The Story Behind My Fair Lady.mp3 

59-02-xx The Story Behind Oklahoma.mp3 

38-xx-xx Sing You Sinners.wav 

Hollywood Preview 

0-xx-xx Turnabout.wav 

46-xx-xx The Years Are Many.wav 

Hopalong Cassidy 



Floretta's Scrapbook 


51-02-03 Coming Attraction- Murder.mp3 


44-12-19.wav 


51-02-24 The Cold Country.mp3 


Front Page Farrell 


51-03-03 Buckshot Badman.mp3 


49-06-15 The Man Who Knew All The 


51-03-10 The Boss of Vinegar Bend.mp3 


Angles.wav 


51-06-16 The Man in the Yellow Mask.mp3 


49-06-20 Case Of The Fatal Smile.wav 


51-06-23 Run Sheep Run.mp3 


49-08-16 High Explosives.wav 


51-06-30 Hoppy Meets his Match. mp3 


49-08-31 Case Of The Mysterious Killer.wav 


51-10-27 Bayou Drums Mean Death. mp3 


Glamor Manor 


51-11-03 Cleanup of Caribou Mesa.mp3 


46-01-04.wav 


51-11-10 Six Little Men Who Were 


46-06-10.wav 


Green.mp3 



20 



51-11-24 The Devil and El Diablo.mp3 

51-12-08 The Secret in the Hill.mp3 

51-1 2-1 5 The Memory of Mace Melot.mp3 

51-12-29 The Killers of Lion Canyon.mp3 

52-01-05 The Wastrels of Juarez.mp3 

52-01-19 Danger Wears Two Faces.mp3 

52-02-09 Bull Fight.mp3 

52-02-16 The Women of Windy Ridge.mp3 

52-03-01 Stampede at Semple's Crossing.mp3 

52-03-08 Cowtown Troubleshooters.mp3 

Ida Bailey Allen And The Chef 

4x-05-10.wav 

It's Murder 

44-08-10 Picture Wire Murder.mp3 

It's Only Dream Time 

48-06-15 First Tune - I'll RememberApril.wav 

Jack Burch And The Boys 

44-11-21 First Tune - Little Girl.wav 

44-12-06 First Tune - Babyface.wav 

Jack Smith Show 

46-1 1 -1 5 First Tune - 1 Feel A Song Coming 

On.wav 

46-11-18 First Tune - When You're Gone What 

Can I Do.wav 

Jack Webb Show 

46-04-10 Guest - John Galbraith.mp3 

46-04-17 Guest - Midge Williams.mp3 

Joe Palooka 

Audition #1.mp3 

Audition #2.mp3 

Pgm#1 The 15th Round.mp3 

Pgm #10 Meet Miss Ruth McGregor.mp3 

Pgm#11 Incriminating Evidence.mp3 

Pgm #12 Myrtle Turns Detective.mp3 

Pgm #23 Shots in the Night.mp3 

Pgm #24 Al Wilson's Story.mp3 

Pgm #27 Contrast.mp3 

Pgm#28TheCave-in.mp3 

Pgm #3 The Search. mp3 

Pgm #37 Visiting Hours 2 to 4.mp3 



Pgm #38 Clear the Wires.mp3 

Pgm #39 My Dear Old Mother.mp3 

Pgm #40 Gotta Get Knobby Walsh.mp3 

Pgm #41 No One To Help.mp3 

Pgm #42 Trouble Brewing. mp3 

Pgm #5 Dark Shadows.mp3 

Pgm #6 The Warning. mp3 

Pgm #7 The Man Who Wouldn't Talk.mp3 

Pgm #8 No More Joe.mp3 

Pgm #9 The Road Side Incident.mp3 

Joyce Jordan MD 

48-01-26 Dr Jordan Tells Dr Tracy How She 

Was Forced To Operate.wav 

Just Plain Bill 

55-08-11 Bill Thinks Arlene Wants To Kill His 

Daughter.wav 

Leave It To The Girls 

46-07-26.wav 

46-22-26.wav 

Leo Is On The Air 

34-10-13 The Merry Widow.wav 

36-xx-xx Born To D 

36-xx-xx Suzy.wav 

39-xx-xx Balalaika.wav 

41-xx-xxKathleen.wav 

41-xx-xx Lady Be Good.wav 

Lone Ranger, The 

39-05-31 Raids Along The Border.mp3 

39-09-18 Mexico- Part 1.mp3 

39-09-20 Mexico - Part 2.mp3 

39-09-22 Mexcio - Part 3.mp3 

40-11-13 South Of The Border.mp3 

41-05-16 Border Queen.mp3 

42-05-04 Island In The Rio.wav 

42-09-23 Guns Across The Border.wav 

43-06-25 Border Patrol.wav 

44-03-31 The Border Rose.wav 

44-1 0-30 Alamo Anderson.wav i 



21